About the Author
Bob "Wish" Wischnia
Mizuno Shoe Guy
Residence | Austin, TX
Bob “Wish” Wischnia has more than 30 years of running industry experience across publishing, retail, web, and race organization. An Arizona State University alum, Wischnia has been a runner virtually his entire life, still competing in track and road race competitions. And in the free time he’s not pounding the pavement? He’s swimming, cycling, and catching days on the green.
Recent articles
The Planet Wave—Are Runners Real Athletes?
by Bob "Wish" Wischnia on June 27, 2012
If you’re at all like me, your identity is wrapped up in what we do. We run and we’re runners. I’m a dad, husband, college graduate, a semi-successful professional, but what I am more than anything else is simply this: I’m a runner.That’s how I think of myself and, for better or worse, that’s who I am. The Runner.You probably are too. You are also probably great at all those intangibles qualities we share such as persistence, goal setting and consistency. We can set a fall marathon as our goal, train through the summer heat and think nothing...
Mizuno Shoe Design: A Brilliant Blend of Art and Science
by Bob "Wish" Wischnia on June 18, 2012
In every footwear company on the planet, the design process is a key element in the shoe-building cycle. That’s a given. But Mizuno takes that process several steps further, by utilizing the expertise of the most experienced footwear designers in the world who lay the foundation of a great running shoe design.The process is complex, but the goal is a simple one: To blend the science of modern sho...
Mizuno Shoe Guy Answers Your Footwear Questions - June 2012
by Bob "Wish" Wischnia on June 12, 2012
Do you have a shoe-related question? Or a running shoe question, specific to Mizuno for the Mizuno Shoe Guy? If you have a question you’d like him to answer, send it to Shoeguy@Mizunousa.com. He'll pick five questions a month to answer and if he picks your question, we'll send you a beautiful Mizuno tech T-shirt.Good long run shoeQ: I like the Wave Precisions very much and use it as my daily training shoe. But I would like a shoe with a...
The Planet Wave—I Find The Marathon’s True Meaning
by Bob "Wish" Wischnia on May 30, 2012
You might find this hard to believe, but I actually have a friend who doesn’t run. Whenever I see him after finishing yet another marathon, invariably the first thing he asks is: “Why do you do those stupid things? Aren’t they hard?”Well, of course, running a marathon is hard. I’ve run plenty and I’ve never run one that wasn’t hard. I think that’s the point.But what’s even harder than running a marathon, is not running one. If you don’t believe me, try standing on the sidelines of a marathon that you have poi...
Mizuno Shoe Guy Answers Your Footwear Questions--May
by Bob "Wish" Wischnia on May 9, 2012
Do you have a shoe-related question? Or a running shoe question, specific to Mizuno for the Mizuno Shoe Guy? If you have a question you’d like him to answer, send it to Shoeguy@Mizunousa.com. If we pick your question for the Mizuno Shoe Guy to answer, we’ll send you a beautiful Mizuno DryScience T-shirt.Elixir LoveQ: Hi MSG. My name is Isabelle and I live in beautiful Quebec. When I started running a few years ago, I ran in the Elixir 3 and I loved it. It carried ...
Read posts about:
Recent Articles:
May 24, 2013
May 24, 2013
May 17, 2013
Connect with Mizuno
Your information is being sent... 
Sign up for email updates from Mizuno and receive news about exclusive events and promotions
Find a Store
