About the Author

Bob

Bob "Wish" Wischnia

Mizuno Shoe Guy
Residence | Austin, TX

Bob “Wish” Wischnia has more than 30 years of running industry experience across publishing, retail, web, and race organization. An Arizona State University alum, Wischnia has been a runner virtually his entire life, still competing in track and road race competitions. And in the free time he’s not pounding the pavement? He’s swimming, cycling, and catching days on the green.

Recent articles

The Planet Wave, a monthly running column by the Mizuno Shoe Guy -- July 2011

by Bob "Wish" Wischnia on July 6, 2011

The Mizuno Road Crew has been all over the map this past year at major races in such places as Philadelphia, Minneapolis, Des Moines, San Diego, Phoenix, Houston, Dallas and we, of course, made it to the biggies in New York City, Boston and Chicago.  But the race which had the greatest impact on me this year was the San Antonio Rock ‘n’ Roll. San Antonio? Really?

Really. Unless you were there or know someone who ran, you probably didn’t pay any attention to this race. Unlike New York, Boston or Chicago, there weren’t any big-name runners in San An...

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Mizuno Shoe Guy Answers your Footwear Questions - July 2011

by Bob "Wish" Wischnia on July 5, 2011

Do you have a shoe-related question? Or a running shoe question, specific to Mizuno for the Mizuno Shoe Guy? If you have a question you’d like him to answer, send it to Shoeguy@Mizunousa.com. He'll pick five questions a month to answer and if he picks your question, we'll send you a beautiful Mizuno tech T-shirt.Correct socks for the Prophecy?Q:   I've been running in the Mizuno Wave Prophecy and really ...

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Mizuno Launches the New Wave Enigma

by Bob "Wish" Wischnia on July 3, 2011

 Mizuno’s all-new Wave Enigma answers the running shoe mystery of how best to combine unparalleled comfort and supreme cushioning. Utilizing its state-of-the-art technologies, Mizuno has engineered the new standard in neutral cushioned running shoes.  Designed primarily for the runner with an efficient gait who wants the ultimate in cushioning, the Wave Enigma delivers a welcome addition to the Mizuno family of neutral shoes. Positioned between the popular Wave Rider and the Wave Creation, the Wave Enigma is a high mileage shoe which has t...

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The New Wave Universe 4 Spotlights Mizuno In Minimalist Running

by Bob "Wish" Wischnia on July 3, 2011

 The growing trend toward minimalist/natural running shoes has thrust the Mizuno Wave Universe directly into the spotlight.  For years, Mizuno has pioneered this lightweight category and the Wave Universe 4 at 3.8 ounces is the lightest road-racing shoe on the market—even lighter than the so-called barefoot shoes.  In fact, our Wave Universe model has been the lightest shoe on the market for the past five years.   With an extremely low midsole profile, the Wave U...

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Beginners’ Guide For Running Shoe Shopping: What To Do At A Running Store

by Bob "Wish" Wischnia on June 29, 2011

Buying a good pair of running shoes should be fairly simple, but for a beginner it can be an intimidating experience. Sorting through all the neat, new shoes models with their high-tech wizardry can be as confusing as a foreign language. Actually, running shoes do have a language all its own. To sort through the clutter, we have tried to simplify the shoe-buying process by taking a beginning runner step-by-step through the procedure.Before we even get started, an absolutely first critical step is to go to a running specialty store in your area. Go to a store which specializes in runn...

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