Exciting New Changes for Mizuno's 2011 Footwear
by Rod Foley on January 18, 2011
Mizuno has introduced a full lineup of new running footwear for the Spring of 2011. There are a lot of new features to these latest generations of running shoes, including changes to the fit and improvements in the durability. One question that is often asked, is "why did they change my shoes?". With all these new exciting improvements to our footwear, we thought we would share with you how and why these changes came to life. The real essence of these changes speaks to a Mizuno belief, the "Kaizen" philosophy. From the Japanese word for "improvement" or "change for the better", Mizuno does not redesign or change footwear just for the sake of change, but rather for the continual improvements that are made to our running shoes.
Mizuno invests a great deal of time on advancements to our running footwear, constantly striving for that perfect running experience. We very much value the feedback that we hear from the extended Mizuno family...our runners, which includes all of you. Therefore, we wanted to let our Mizuno family in on what is new for 2011, and most importantly, why? Therefore, we filmed me and Fritz Taylor talking about a variety of topics involving the new fit, the durability, and how there is a Mizuno shoe out there for everyone! As a fun addition, we also provided a special sneak peak of the Wave Rider 15, which will launch this December, and how the Wave Rider franchise is evolving.
This video is now available through the Mizuno Brand YouTube channel or you can watch it below. Please share this video with your family, friends, running clubs, and anyone else in the Mizuno family that you think might be curious about the new footwear lineup.