Key Visual

THE NEVER-ENDING CYCLE OF PERFECTION

Every game has an ending

A scoreboard. A finish line.
A judge's call.

But sport? That's forever.
A never-ending cycle of perfection.

The sport pushes the players.
The players inspire innovation.
Innovation elevates performance
And performance evolves the sport.

In this cycle,
our potential is without limits.

PRODUCT CONCEPT

MUGEN COLOR

It expresses the limitless potential,
through the new blues derived from the merge of one blue and another.

MUGEN GRAPHIC

A design with our hope that the athletes will perform at the highest level on the biggest stage by balancing their mind, their skills and their body.

  • Silent strength

    A sharp mind, expressed by a hand-drawn circle and sweeping calligraphic brush strokes.

    心
  • Dynamic technique

    Extraordinary skill, both powerful, yet effortless, illustrated by rhythmic curves.   
       

    技
  • Agile strength

    A powerful, beautiful and agile physique,
    described organically and with dynamism.

    体
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