Golf Resorts Magazine Features Mizuno Performance Fitting System and Shaft Optimizer

by Iver Maple on January 20, 2011

Golf Resorts magazine features a two-page article on Mizuno's Performance Fitting System and the revolutionary Shaft Optimizer tool.  The article, entitled "THE PERFECT FIT: Mizuno's Performance Fitting System" and gives readers a firsthand look at how Mizuno's system works, and what makes it better than any other custom fitting option out there.  There are multiple images of the Performance Fitting System cart, interchangeable heads, Shaft Optimizer, and the new JPX-800 PRO irons, which was the iron that the author was fitted for during his experience.

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Here are some excerpts from the article:

"It's conventional golf wisdom that a fitting should accompany any purchase of irons, but does every golfer know that the fitting process varies significantly from manufacturers, professionals and golf club retailers? I had a frustrating experience recently when purchasing and being fitted for new irons that shows that not all club fitters provide the same results, and specifically how a company like Mizuno exceeded my expectations."

"After I had loosened up Al pulled out the Mizuno Shaft Optimizer and asked me to take several swings. At first I was a little intimidated but Al assured me that it didn't matter if I skulled, boned or made perfect contact. The Shaft Optimizer would consider my swing patterns and tendencies and measure my club head speed, tempo, release factor, shaft toe down and shaft kick angle. Al loaded my swing data into the Mizuno software which suggested three shafts based on my swing."

"Next I was measured for length (standard) and we reviewed the club heads on the Mizuno line. Every other fitting I have ever been to started out with me choosing the clubs I wanted to be fit for not what was best for me.

We discussed each club and picked the two best for my swing and skill level. I was amazed to see that the Mizuno cart had every club head and shaft in their line (28 heads and 44 shafts).

"When we put together the shaft with the head that I ultimately decided on, I knew within three swings that this was the right club."

"I squared up with Al and left my appointment feeling like I had just created custom tailored golf clubs, and was the owner of a perfectly fitting suit, as the golf pro had joked. It was a great feeling that inspired the confidence I once had in my swing. Conventional wisdom is correct to say that being fitted for irons is necessary but my experience taught me that not all manufacturers and professionals can offer the same level of golf club fitting. Mizuno's use of technology and the consultant's approach they take to fitting you into clubs makes them a great fit when it comes to purchasing new irons!"

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Author Iver Maple

With over 14 years of Marketing, Communications, and Public Relations Experience, Iver Maple has been "bleeding Mizuno blue" for over seven years.  A graduate of Vanderbilt University in Nashville, Tennessee, and now residing in Atlanta, home to Mizuno USA's headquarters, he has now officially acclimated to "Southern Life" from his original roots in Long Island, New York.  Outside of his passion for golf, he enjoys tennis, rooting for his beloved Commodores, and hiking with his dog 'Cutler.'