MIZUNO USA PARTNERS WITH STACK MEDIA TO LAUNCH DEDICATED BASEBALL CHANNEL
April 11, 2012
Mizuno’s Top Baseball Ambassadors Provide Exclusive Tips, Drills and Product Testimonials To STACK’s Vast Online Community
Norcross, GA (April 11, 2012) – Mizuno USA, Inc.,a baseball leader in high-performance ball gloves, footwear and apparel, today partnered with STACK Mediato launch an exclusive and dedicated Mizuno baseball channel. The multi-platform channel will feature bio videos, tips, drills, and product testimonials from several Mizuno Brand Ambassadors including Brian McCann, Matt Cain, and Jennie Finch, as well as Mizuno’s Master Glove Craftsman, Ko Kishimoto, on the Japanese art of properly breaking in a glove and getting it prepped for the upcoming Major League Baseball season.
STACK Media will promote and distribute several custom ambassador videos that are shareable throughout the online community during this eight week promotion that will feature print advertisements and editorial content in STACK Magazine. They will provide social media content through their different channels, including product giveaways on Facebook and Twitter.
“STACK Media is one of the most influential sports mediums in the world and we are excited to be partnering with them to create a dedicated Mizuno baseball channel,” said Brian Gallagher, Diamond Division Brand Marketing Manager, Mizuno USA. “The 2012 Major League Baseball season is one of the most highly anticipated in years and we are eager to deliver exclusive content we’ve created using our brand ambassadors to fans and athletes across the country.”
STACK Media will post several different biography videos of Mizuno’s popular baseball and softball ambassadors including the aforementioned MLB stars to go along with Peter Bourjos, Carlos Quentin and Clint Barmes. In addition to the biography videos, Mizuno will incorporate tips and drills from softball coaching icons Mike Candrea, Head Coach at The University of Arizona, and Heather Tarr, Head Coach at The University of Washington.
“Mizuno has always been known as one of the world’s premiere sporting goods brand and we are thrilled to partner with them to deliver exclusive content to our die-hard readers,” said David Irish, Vice President of Integrated Sales and Partnerships, STACK Media. “With the lineup of brand ambassadors Mizuno offers, along with the content they provide young athletes, the dedicated baseball channel will be a massive success.”
About Mizuno USA
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.