Mizuno Launches New Wave® Rider™ 15 Running Shoes

October 19, 2011

Milestone 15thAnniversary Celebrated through Limited Edition Model

Norcross, GA (October 19, 2011) – Mizuno USA, Inc., one of the leading running shoe and apparel manufacturers in the world, today announced the launch of the new Wave Rider 15 (Men's, Women's).  The fit, feel and performance of this latest edition will take the Wave Rider to new heights.  To honor the 15thanniversary of one of the original running shoes that put Mizuno’s patented award-winning Wave Technology on the map, Mizuno is offering a limited 15thAnniversary Edition Wave Rider.

The Wave Rider 15 features new and improved SmoothRide™ Engineering, developed by Mizuno’s legendary Sozo™ Studios research and development teams.  By introducing larger flex grooves and new flex controllers, Mizuno’s SmoothRide™ Engineering mimics the natural movements of the foot in motion, resulting in a harmonic running experience.  Larger flex grooves maximize energy efficiency during the initial toe-off stages, whereas flex controllers maximize efficiency during final stages of toe-off.   Additionally, the heel bevel has been moved forward, which will translate to a more natural and smoother landing for neutral runners. 

“The Wave Rider 15 is truly the manifestation of all the best attributes from the previous 14 generations of our franchise model,” said Rod Foley, Director of Marketing for Athletic Footwear, Mizuno USA. “We have reason to believe that our loyal Mizuno fans will find that this is the best Rider we’ve ever created, for its lightweight, flexibility, breathability, and desired fit.  For those who have yet to experience the Wave Rider, they are in for a real treat.”

Mizuno’s Wave Rider 15 will be available in stores beginning on December 5th, 2011.  Mizuno is offering three color options for both men’s and women’s models.  The Limited Edition Ruby color, which commemorates 15thanniversaries, will be available November 5th, 2011 at select retail locations.  The suggested retail price for the Wave Rider 15 is $114.99.

Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America.  Mizuno USA, Inc. is based in Norcross, Georgia.

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