by Harper Cornell on July 22, 2013
Rodrigo C. Silveira, former adidas Group Senior Executive, Hired as VP of Latin America to Elevate Brand in the RegionMizuno USA, a global leader of sports apparel, footwear and equipment, has selected Rodrigo C. Silveira as Vice President of Latin America. Silveira will primarily and initially focus on working with Mizuno’s Brazilian-based regional and long-time industry partner Alpargatas, to build on the significant growth already achieved in that market. Silveira brings more than 17 years of industry experience with a proven track record...
by Harper Cornell on July 19, 2013
In the latest issue of SGB Weekly, Mizuno USA President, Bob Puccini shares his professional background and where he gets his passion and inspiration for the sporting goods industry. The full article by Aaron Bible is below. Bob Puccini's passion for sports and competitio...
by Corporate on November 6, 2012
Long-Time President of Top Sporting Goods Brand Looks to Promote Sports and Fitness Participation While Increasing Industry VitalityNorcross, Ga. (October 31, 2012) – Mizuno USA, Inc. and The Sports and Fitness Industry Association (SFIA), formerly known as The Sporting Goods Manufacturer’s Association (SGMA), today announced that Mizuno USA President, Bob Puccini has been elected SFIA Chairman. Originally elected as an SFIA board member in 2007 and appointe...
by Mizuno USA on December 7, 2011
The December issue of Smart Business Atlanta magazine features a cover story on Mizuno USA President Bob Puccini. This multi-page article discusses the transformation of the Mizuno Brand from a company chasing revenue when Bob arrived in 1996, to a company with a premium perception that achieved record profits in 2010, and how that was accomplished through the development of remarkable product, and personalized brand experiences (Run With Us, Performance Fitting System) for our consumers and customers. ...
by Corporate on July 6, 2011
Dave has spent more than 25 years in the Sporting Goods Industry in Canada and is a passionate Baseball and Golf fan. Dave joined Mizuno Canada in January of 2002 as a Territory Manager for all divisions in Ontario. In 2006 Bartlett moved to head office and joined the Mizuno Canada Management Team. He is responsible for leading all aspects of the Mizuno Team Sp...